Why is this dinky little TV so important? Its awning is about the admeasurement of the box that Lebowski comes in, and it costs hundreds added than the 50" claret overshadowing it in the picture. Why so important? Because this little TV is LCD's Grim Reaper. The canicule of the LCD are numbered—the time of OLED is at hand. And if the achievement of Sony's XEL-1 is any indication, cipher is traveling to absence LCD—or plasma—in the least.
I individual out LCD because the association demography the advance on OLED are Sony, Samsung and others durably accepted in the LCD business, and because LCD still suffers from angel demons that claret overcomes added easily, and OLED smashes with a hammer, even at infancy.
Also, although everyone is demoing thinner and thinner sets in both LCD and plasma, most of the weight accident is currently on the claret side. LCD seems to accept hit some close threshhold that, again, OLED and even plasma assume able to conquer. But at 11 inches, Sony's aboriginal assembly OLED is laughably small. What the hell, Sony? Way to taunt a guy. Seriously, there are aloft amounts of cheeky accident here:
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When you put an LCD next to a plasma, you about consistently apprehension the adverse issues. Fiddle with the settings all you want, and you about still can't accomplish the blacks atramentous abundant on that LCD. If I aboriginal set up the OLED next to this Panasonic, a 50" 1080p 50PZ700U, I anticipation for a moment that maybe OLEDs had a adverse problem, too. But afresh I accomplished that whoever had the affair afore me had been jerking the controls about too much. I changed the account settings to "standard" and al of a sudden the adverse was added than the plasma, with brighter highlights. OLEDs are cocky illuminating, so the actual aforementioned affair that makes them cool attenuate aswell gives them alarming contrast.
Obviously addition big claiming for LCDs is the motion becloud problem, which is mostly apparent in higher-end LCDs application 120Hz systems and added agnate techniques, but leaves cheaper sets hanging. It's a lot of apparent if you put an LCD side-by-side with a claret assuming the aforementioned movie. Fortunately, actuality again, the OLED did as able-bodied or bigger than the claret at motion in the side-by-side test.
In the end, you're about staring into what could actual able-bodied be the absolute TV. Alone you're not a hobbit, and this isn't Bag End.
So why the dinkiness? OLED assembly is tricky, as you ability anamnesis from
this video of Benny the Intern and me at an OLED factory. Methods are best ill-fitted for baby bedding of "substrate," not big screens of the stuff. Sony couldn't aftermath annihilation bigger now and still agreement this affectionate of quality.
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OLED makers aswell accept to accord with console half-life issues agnate to those that acclimated to agonize claret in the canicule of yore. The XEL-1 is rated for 30,000 hours, or about 10 years of use; today's plasmas, including the aloft Panasonic, get something about 60,000 hours. In added words, continued enough.
In the end, it's not a affair you go out and buy. It's a bulletin in a attenuate frame. Sony never had massive R&D investment in LCD like Sharp or in claret like Panasonic, and it's bright that this is Sony's way of saying, "Screw all of those, cuz OLED is what will matter, and oh yeah, Sony will drive OLED." Am I putting too abounding words in your mouth, Sony? I achievement not, because this time next year, I'd like to be staring at a 50-inch adaptation of this inferior wonder. OK, 32 inches will be fine. 25 inches? 20????? [Sony XEL-1]
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